Social proof, video, AI, Analytics, and more: these are just a few of the top healthcare marketing trends to consider in 2019. These tools help build trust and attract new patients to your practice. Social proof is particularly powerful when you collect patient reviews, as 82% of Americans seek recommendations from friends and family.
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Social media
Using social media to market your practice is a great way to reach out to new customers and stay in touch with existing ones. As millions of people have personal social media accounts, you can use it to reach out to your existing patients while also attracting new ones. To use social media effectively, it is important to tailor your strategy to your goals and audience.
While social media was originally created to create personal relationships, it’s now being used to market a physician’s practice to potential patients. In fact, many of your existing patients follow your practice on social media, giving you an even greater opportunity to connect with them. These new patients can ultimately increase the overall number of patients you serve.
Social media can also help physicians position themselves as experts in their field. By posting consistently on Facebook and Twitter, doctors can establish themselves as a respected source of information and an industry leader. This can lead to more patients and a more profitable practice. Social media can also help doctors brand their practice, since it is possible to use the practice’s logo on social media posts. When people see your practice logo on social media, they’ll recognize it, which will increase brand loyalty.
Social media has become an important part of every business, and it’s no different for healthcare. With more people using social media, more healthcare organizations are looking into how they can leverage the power of these platforms to build a stronger relationship with patients. For example, Facebook is becoming the primary source of COVID-19 information.
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Video
New technologies are revolutionizing the healthcare industry. As people search for information online, the need for a physician’s office is expected to increase. New technologies, such as healthcaremailing, will make appointments and care easier to schedule. For example, doctors can record prerecorded messages for patients to listen to on their phones, or even video chat sessions with patients to provide more personal interactions with doctors.
In addition, healthcare is evolving as a business. Private equity companies are driving this evolution, and doctor-led groups are rising to compete. Multilocation entities are also beginning to add executive leadership to differentiate their brands from alternative healthcare providers. As a result, healthcare marketers have new opportunities to capitalize on these trends.
Social media is an important part of any healthcare marketing strategy. The best strategy involves sharing highly targeted content on platforms your demographic frequently visits. For example, if your company sells consumer goods, Instagram may be beneficial, but if you’re selling a medical device, Instagram may not be the best place for your marketing efforts. LinkedIn, Twitter, YouTube, and Hootsuite are among the popular platforms physicians use.
Creating videos is another effective way to market your practice. These videos can show patients how your practice works and help them develop a relationship with your doctor. Videos can also help build credibility, and they can increase the number of potential patients you can attract.
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Analytics
Whether you are marketing to a physician’s practice or to purchasing directors, you need to understand the needs and wants of your subscribers. Your message should offer personalized content and information to appeal to each type of recipient. This includes identifying when to send the message and which email addresses to use. With the help of analytics, you can make sure you are delivering the right content at the right time.
Physicians are incredibly busy and are bombarded with marketing messages. A personalized and timely communication will make it stand out in the midst of the noise. To get their attention, your message must have a relevant subject line, a clear call-to-action, and be customized to each individual patient.
Marketing analytics should include information from all channels of communication, including your website. You should track the number of visitors, the number of pages viewed, and the length of time they spend on your website. You can also track the number of calls generated from your website to your office. Other metrics to track include chat leads and requests for free offerings.
Using comprehensive data from Healthcaremailing is essential to maximize ROI. You can analyze data to optimize your message and optimize your physician’s digital journey. You can track physician engagement to create customized content and make targeted emails that will drive new business for your practice. You can also measure ROI with real-time dashboards.
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AI
Using AI to automate physician email marketing campaigns can help increase your practice’s profitability and improve your patient experience. Typically, AI will send email campaigns in response to a triggered event like visiting a website, buying a hearing device, moving into a new neighborhood, or canceling an appointment. Because these campaigns are automated, there is no need for staff time to send the email.
With AI, you can build robust prospect profiles based on patient behavior and other data. By using this data, you can tailor your messages to your prospects’ interests and needs. You can also integrate AI with your CRM so that it can learn more about your patients. This will help you focus your efforts on those who are more likely to buy your services.
In the health care industry, AI adoption has been slow and patchy. However, there are several initiatives underway to develop interpretable AI that can be trusted by human health care workers. This would eliminate the problem of AI being a black box and allow healthcare workers to understand and trust AI recommendations. Another important initiative is the development of clinical trial standards for AI systems.
AI has several advantages over traditional email marketing, such as increasing the response rate. It can also provide higher levels of performance reporting. It can learn from response data and adapt outreach models to improve ROI. Additionally, AI is less expensive and more consistent than traditional marketing strategies.
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Multigenerational marketing
Marketing to patients across generations is a powerful method for building a successful practice. This type of marketing strategy is based on the power of service and word-of-mouth. Physicians should focus on achieving the small things, such as offering appointment reminders through multiple channels, sending birthday cards to existing patients, and welcoming new patients with warmth.
In order to reach this group, you need to know your target market and the best way to reach them. You also need to determine what differentiates your services from others. This information will help you focus your marketing efforts. For example, if your practice specializes in refractive surgery, you can tailor your email marketing strategy to the age group of patients in your area.
Email marketing is an excellent way to stay in touch with patients and lure them back to your practice. It’s easy to use public records to find email addresses for potential patients. Email marketing is also a great way to lure patients away from competitors. Be sure to use an accurate email list to be sure you’re attracting the right patients.
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Local SEO
Physician email marketing campaigns can benefit from local SEO practices. For example, positive reviews can help improve your physician’s local search rankings. This will give potential patients more information about your business and help them form an opinion about the quality of your services. The process of asking patients for reviews is simple. Once you receive a positive review, make sure to thank them for the kind words and link them back to your website.
In order to reap the benefits of local SEO, it’s imperative to create a Google Business Profile. While Google creates these listings automatically, you should claim and verify your listing. Once your Google Business Profile is up and running, consider adding a link to your website that lets patients book appointments. One of our clients saw a 44 percent increase in appointment bookings after adding this link. The heart of local SEO is keyword research. By incorporating location-specific content, physicians can attract more patients.
To improve local SEO, physicians must ensure that their website gets links from authoritative sites in the area where they provide their services. This will help your website rank higher in the SERPs and increase conversion rates. It also helps build trust among your prospective clients. It will also give you a competitive advantage over other doctors in your area.
