The preference for online shopping is increasing rapidly day by day. COVID-19 has boosted the demand for purchasing essential and non-essential goods online. In most countries, quarantine and lockdown instructions have been imposed and this has made the majority of buyers shop online. As per UNCTAD’s recent survey, the rate of online sales has increased by 7.5%, 3%, and 5.8% in big countries like the UK, US, and Singapore respectively.
With the rise in comfort and safety in buying products online, the competition among retailers has also increased. Whoever will be able to represent their products well, will lead the game.
Talking about the representation of products online, product images must have come to your mind. Every customer’s decision of purchasing a product depends on how they can visualize the quality of the product through its product image. Here, an eCommerce product image editing expert’s role comes in handy. Let’s learn how product photo editing services can increase your sales and make you a prominent seller in the eCommerce industry.
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Reasons Why You Should Consult eCommerce Product Image Editing Experts
No matter how good the quality of your camera is, images always need a little editing. Especially when your business is dependent on those images, you need to take care of them with a little more care. In this digital era, being so active on social media has taught us to modify our images pretty well. But, when it comes to editing and adjusting images to present to your clients and customers, the approach of editing changes. For example, eCommerce product images need a professional and marketing approach while editing.
Let’s discuss some practices that indicate your approach to product image editing is wrong and you need to consult an expert.
1. Your product images are oversaturated
The color saturation of your product in the images plays an important role, be it bring or subdued. Oversaturating the color will distract the attention of customers from products. You may not realize but customers will not get convinced with such product images on the eCommerce website and decide not to buy your product. To adjust the saturation level of your product images with accurate measurements, you must get in touch with an eCommerce product image editing expert. Experts can pull the saturation of an image to an accurate level and vanish the additional colors from the photograph to get a properly saturated product image.
2. No control of contrast in your product images
As you are not a professional product image photo editor, you must not know the three basic steps of controlling the contrast of an image. As a result, you may end up losing the important and fine elements in the bright photographs. The shadow of the product will get darker and unrealistic. Whereas, in the same situation an expert would have kept the levels of contrast and black color side by side to make sure that the image does not have too much contrast. Applying a high level of sharpening may give a nicer look from a distance, but if customers choose to zoom in the image to take a closer look at the product, the incorrect and overdone editing will be clearly seen. Hence, handing over your product images to a photo editing expert is always a better option.
3. Overexposing/ Underexposing a product image
Clicking the images of your products without consulting a professional photographer can get you in trouble. If you do not use the correct background while clicking the photo, you may require making several adjustments to the image. But, underexposing or overexposing your image triggers the problem in the image and makes it even worse. If you underexpose the product image, there will not be enough light in the image and the product will also not be visible properly. Overexposing an image will throw excessive light to your product image and it will be more whitish.
4. Replacing the background with distracting layouts
The background of a product in the frame plays an important role. There is no ideal background, it depends on the product’s size, color, and type. Using the correct background contributes to perfect product images and a wrong background can become a reason for several photo errors. Most of the eCommerce channels prefer the white background of any product. So, leaving the background as it is or replacing it with distracting layouts will compel the customers to ignore your product. That is why it is important to remove the background of the image. Experts will give a clean background so that the product is clearly visible and nothing else steals the buyer’s attention.
5. Not giving a final touch to the product image
The process of retouching your product images is an important step no matter how good the initial photo was. Your product image needs to be flawless as every customer is going to inspect the product through the photo before buying it. Your one mistake in the photograph can change their decision, and they might never come back to your site. eCommerce product image editing experts will give the final touch to the product image with utmost perfection, which will keep the product images original and features will be seen evidently.
Hence, the best way to make sure that all the product images are worth posting on social media and eCommerce sites is by outsourcing photo editing services. Believe it or not, even professional photographers also outsource editing services as nobody can afford to waste time and let the customers go.
Let’s explore the types of eCommerce services you can outsource along with product image editing.
Types Of eCommerce Services
The quality of product images is indeed one of the most important things for you when you are selling products online. Along with the product photo editing services, let’s learn what are services you can outsource to bring growth to your business.
eCommerce product image editing
If you choose to outsource product photo editing services, the experts will be responsible for implementing the following tasks to make your product image better:
- Ghost mannequin editing
- Background of product removing
- Product’s reflection removing
- Product image retouching
- Product color correcting
eCommerce product data classification
On outsourcing the product data classification requirements to the experts, they will organize the products in a hierarchical strategy. As a result, customers will find a wide range of your products one by one.
eCommerce data entry services
If you choose to share the eCommerce data entry requirements with reputed outsourcing companies, you will get timely deliveries of high-quality and effective data at affordable prices. The services would include:
- Maintaining and updating product data entry
- Catalog data entry
eCommerce catalog management
Outsource eCommerce catalog management to reputed companies and let the experts handle the below-mentioned tasks with ease:
- Uploading product images
- Catalog (multilingual) processing
- Web content management
- Catalog maintenance
An outsourcing company that is much experienced in providing eCommerce services will be equipped with a dedicated team of skillful people. Hence, you can outsource the requirements without worrying about anything.
Top Advantages Of Product Image Editing Services For Your eCommerce Store
There is not one but plenty of advantages of outsourcing eCommerce product image editing requirements. It will help your eCommerce business in many ways, let’s discover them one by one.
Suitable product images for all eCommerce channels
If you want to reach a wider range of audiences, you cannot stick to one eCommerce channel. You will have to approach every known and unknown channel to broadcast your products. Different types of eCommerce channels have different rules and regulations for posting product images. Each of them adheres to distinct sizes and quality standards as well. Not you but an eCommerce product photo editing expert would be aware of all these rules and accordingly rectify your product images.
Their customized and perfectly edited product images will be suitable for all types of eCommerce websites. So, the time and money investing in the services are one for all channels.
Your impression will last longer
Once you use high-quality product images on all your channels, the customers will get encouraged to purchase your products. As per the analysis by Accenture Interactive, 81% of the online buyers do not remember the name of the brand and reorder the products by visiting their shopping history. Your high-quality images will leave a good impression and bring a new change in the eCommerce industry.
Now Onwards, buyers will purchase things and remember your name. The visuals will not only entice them but also generate a lasting impression.
You will rule in Social Media
Social media platforms like Instagram, Facebook, and more allow eCommerce channels and independent sellers to promote their brand. Although, after taking help from eCommerce product image editing experts, you might not have to promote your brand. The high-quality images and SEO will attract thousands of views and you will get the maximum number of likes on your product images.
Moreover, customers can approach you to buy your products through social media only via the comment section and direct message. You will soon see yourself among the popular eCommerce stores of this time.
More sales will be generated
The most important point of running an eCommerce business and putting so much effort is increasing product sales. That is only possible if your representation is good. High-quality product images frequently demonstrate the product’s quality and influence the customer’s decision. A visual message regarding the product can be given to the shopper via its image only.
Besides, your product images can help the buyers to visualize their experience with the product and compare it with the competitive products. As a result, customers will be able to come up with better analyses and be encouraged to purchase the items.
Time and Money will be saved
Whereas, by outsourcing photo editing requirements, you can ask your employees to focus on their core activities and you as well can spend more time planning the expansion of your business.
This is not it, there are more advantages of outsourcing the eCommerce product image editing services. You can add as many expectations as you want. You will always get quality standards services if outsourced to the best companies.
So, improve your brand’s image, product’s visibility in images, boost your sales. Grow your eCommerce business by outsourcing product image photo editing services. Just make sure that you go through the policies, terms, and conditions of the outsourcing company. They can provide you high-quality services within turnaround time.