When it comes to providing digital marketing services, Google Indexing is the most common thing every digital marketing agency thinks about. In recent days, crawling and indexing have become major concerns in providing SEO Services. The larger and medium websites with varying sizes and frequency have seen greater fluctuations and reports in Google Search Console.
In this article, we will discuss why 100% Google Indexing is not possible and is that ok if it is not possible to achieve it.
Firstly, several factors impact their crawl capacity and crawl demand, including:
- URL’s popularity
- The quick response of the website
- Google’s knowledge (perceived inventory) of URLs on our website.
Note that the popularity of your URL is not required to impact your brand and domain.
Indexing Tiers and Shards
The indexing strategy of Google is open to everyone.
Google generally uses the tiered indexing (some content on better servers for faster access) and has a serving index stored across several data centers that essentially stores the data served in a SERP.
To simplify, the HTML document’s contents are tokenized and stored across shards. These shards are indexed like a glossary so that they can be queried faster and easier for specific keywords (when a user searches).
Indexing problems are sometimes attributed to technical SEO. If Google cannot index your content because of a no-index or other problems and inconsistencies, then the problem is technical; nevertheless, most of the time, the problem is with your value proposition.
Beneficial Purpose and SERP Inclusion Value
There are two concepts from Google’s Quality Rater Guidelines (QRGs). They are:
- Beneficial Purpose
- Page Quality
These two things combined are referred to as the SERP inclusion value. The “Discovered – currently not indexed” category in Google Search Console’s coverage report is frequently the result of this.
Note: No matter how well-designed a page may be or how well its needs are met, if it lacks a useful purpose, it should always be evaluated as having the Lowest Page Quality.
Why does this matter? That a page can target the right keywords and check the right boxes. But if it’s usually redundant to other content and lacks added value, then Google may choose not to index it.
Here we encounter Google’s quality threshold, a notion for determining whether a page satisfies the required “quality” to be indexed.
Let us see a few other factors in detail:
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Crawled Currently Not Indexed:
It is more common in real estate and e-commerce domains. As more companies compete for users, a lot of new content is being released, but probably not many fresh and original data or viewpoints. In 2021, the number of new business applications registered in the U.S. eclipsed prior records.
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Discovered Currently Not Indexed
We frequently see this when troubleshooting indexing problems on e-commerce websites or websites that have used a significant amount of programmatic content development and released many pages at once.
Because you’ve just published a lot of material, added new URLs, and drastically increased the number of crawlable and indexable pages on your site, the major reason pages fall into this category may be because of Google’s crawl budget for your site isn’t designed to handle these many pages.
You can’t change this much, unfortunately. However, you may assist Google in bypassing page rank from significant (indexed) pages to these new pages using XML sitemaps, HTML sitemaps, and effective internal linking.
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Duplicate Content
One of the simpler examples is duplicate content, widespread in e-commerce, publishing, and marketing.
Google won’t spend the time indexing the content if the key content of the page, which contains the value proposition, is duplicated on other websites or internal pages.
This connects to both the idea of useful purpose and the value proposition. Multiple times, information on big, reputable websites wasn’t indexed because it was identical to other available content and didn’t give distinctive viewpoints or value propositions.
