Here are Advantages Of A Responsive Ecommerce Website Design. Everyone has probably seen that the use of mobile devices like smartphones and tablets is fast growing. According to a survey conducted by Business Insider in 2013, over 54% of individuals in the United States own smartphones, while approximately 25% of adults own tablets. The number of tablets alone will surpass the number of personal computers in around three years’ time.
By the year 2016, around 450 million tablets would be sold each year throughout the globe. Because of this, a lot of firms who sell things online have started focusing more on making their sites mobile-friendly.
A few years ago, one common answer was to develop desktop as well as mobile versions of the software. Having a website that is responsive, however, has become the next growing trend that you should think about nowadays.
This piece will provide a quick introduction to the new design technology, as well as a list of the top six benefits of responsive website design for eCommerce firms, with the goal of assisting some newcomers in becoming familiar with the field.
What is a Responsive Website Design
A responsive website design adapts to the user’s screen size, platform, and device orientation.
A responsive website aims to provide a decent browsing experience on Kindles, tablets, smartphones, desktop computer displays, etc.
The website’s layout changes based on fluid, flexible images, media queries, and server-side components.
A fluid grid specifies that page element dimensions should be given in percentages rather than pixels or points.
• Flexible images are resized in relative units so they don’t display outside their enclosure. This prevents photos from interrupting page layout.
• Media queries allow the page to use CSS style rules based on the device, usually the browser width. Media query sets these rules.
• By combining server-side and client-side components like media queries, mobile websites may load faster. These websites can provide better functionality and usability than device-only alternatives.
Advantages of Using a Responsive Website Design for Online Commerce
The following is a list of advantages that come with having an eCommerce website design:
⦁ Excellent user experience
A recent research found that over 91 percent of those who use smartphones keep their devices within reach at all times, seven days a week, 24 hours a day. Because of this, you really must ensure that mobile users may access the website of your company.
In a design that is responsive, the device itself does the work and adjusts itself according to the screen size of the device. It immediately begins cycling through a number of different possibilities, such as landscape and portrait orientations.
⦁ Flexible site management
If your firm website has a desktop version and a mobile version, don’t divert users to the mobile version. Managing two websites and preventing duplicate content will require additional work.
Responsive web design may make managing a single website easier and more efficient. The administrative user interface is highly customizable and fully tested across various screens and devices.
• Improved perception of the brand
Years ago, people could overlook a business’s malfunctioning website if it wasn’t housed on a PC. Even though current websites are more reputable, consumers have more expectations and wants.
Visitors to a company’s website expect it to be mobile-friendly. If you don’t meet their expectations, you may hurt your reputation.
With an eCommerce website design, you can meet your customers’ expectations. This satisfies their needs and encourages them to promote your company.
•A decrease in expenses
There is a possibility that developing a responsive website will not be less expensive than developing separate e-Commerce and mobile websites. However, doing so comes with a number of benefits, including the fact that you will only need to maintain a single version of your website rather than numerous that are adaptable to a variety of devices.
•An Enhanced Capability to Avoid Detection
The frequency of your social media shares affects search engine rankings. Apps, however, may only be accessed by the user who downloaded them. Mobile websites frequently have unavailable or fragmented connections when accessed on a desktop computer, making it difficult to exchange and spread online content.
Google prefers responsive websites because they’re easier to engage with, distribute, and connect to. This platform doesn’t reroute users to get the best view for their device, which benefits Google’s indexing engines.
•A Higher Proportion of Conversions
It is possible that in the future, having a robust mobile experience may contribute to higher conversion rates. 54% of respondents who are “very happy with their mobile experience” are more inclined to consider the firm the next time they want to make a comparable purchase, and they are twice as likely to buy from the retailer’s mobile channel again, according to a survey by ForeSee Results.
Giving your clients the impression that they are moving through the purchasing process without any interruptions can also assist reduce the number of abandoned carts.
