The common belief among the SEO experts of SEO Agency Abu Dhabi is that long-form content is just a waste of effort and time. It’s just not good for SEO, and it makes users do way too much scrolling.
But as it turns out, long-form content can actually be incredibly valuable in terms of search engine optimization (SEO).
Why?
Because as a result of its impact on SEO, there is a noticeable increase in organic traffic, boosted audience engagement and improved website authority.
In this post, we’ll explore why long-form content works well for SEO and what its benefits are!
It’s copy-rich
The key to long-form content is that it’s copy-rich. That means the text in your article should be short enough to read easily, but long enough to include all of the information you need to share with readers and make a point.
If you want people to share your content on social media, they need something worthwhile reading—and if they have time for one piece of content (you hope), then why not give them something good?
Easy for Google to crawl and understand
A long-form piece of content is easy for Google to crawl and understand. That’s because it contains all the information that you’d expect from an article but in a much more detailed way.
The longer your article, the easier it will be for Google to read through and understand what’s going on in each section of your piece.
This makes SEO more likely as well since there’s less chance for confusion about what exactly is being said or written about—and this helps ensure that you’re getting credit when someone searches for something like “how do I fill out my taxes?”
You can target a range of keywords and generate organic traffic
If you’re looking for long-tail keywords, then this is the perfect type of content for you.
You can write articles that are specifically targeted at low search volume and high competition topics, which makes it easy for Google to rank your page in the SERPs (search engine result pages).
These types of articles will attract more potential customers because they have more value than regular searches.
For example: if someone searched “SEO services Abu Dhabi” on Google, chances are they didn’t find what they wanted! However, if someone searched “best SEO services Abu Dhabi” instead, then there would be less competition from other sites using those same terms – so it would be easier for them to get their SEO Agency Abu Dhabi website listed higher on page 1 because it has been identified as being relevant by users with specific.
Evergreen and regularly updated
Long-form content is evergreen. It can be updated with relevant news and events, such as product launches or new features. This makes it easier for search engines to crawl your site, as they will have more information about what has changed on the site since the last time they crawled it.
For example, if you were building an explainer video series on how to use your product (a tutorial), then you could use this content as a way of keeping people up-to-date with all the latest updates in their area of interest (e.g., “here’s how we’ve added a new feature since last month’s video).
Long-form content can attract links.
Long-form content can also attract links. While Google has changed its algorithm in recent years, it’s still a major factor when ranking your site.
As per hubspot, Articles with a word count of over 2,500 earn the most links.
Quality links are more important than quantity and long-form articles tend to get shared more often than shorter pieces of content do. But what makes for a good quality link? It depends on the topic of your site and what kind of audience you’re trying to reach out there.
Long-form content gets an average of 77.2% more links than short articles. – Backlinko
If you’re writing about travel or food, then having an article that includes some photos would be great because that would show off your skills as an SEO specialist (and maybe even get some freebies from photographers).
Benefits of Long Form Content
Long-form content is a great way to build your business and stand out from the crowd. It’s more engaging, it creates more awareness, and it brings in more traffic than short-form content.
But how do you know if your long-form content is effective? And what should you do if it isn’t?
Below shown are some of the benefits of long-form content and how to use them to build a better website.
Bringing in more search traffic
Long form content is more likely to be shared and linked to.
When you write long-form content, your readers will be more likely to share it with their friends and family members. As per SEO Agency Abu Dhabi, this can help you build a community around your brand by helping them discover new ways of using your products or services in the real world.
Long-form content can also rank for keywords that are important for your business, including keywords relating specifically to the topic of the post itself (e.g., “How To Use Social Media For Business”).
Generating more leads
Generating more leads is a top priority for most businesses. If you’re not generating enough, it’s important to know that long-form content can help increase the number of people who land on your website and become interested in what you have to offer.
Long-form content also helps with conversions: once people have read your articles or blog posts, they will be more likely to convert into customers. The best way for this effect to occur is if you provide value through your content (not just other forms of advertising).
Building Brand
· Brand awareness: The more people know about your brand, the more likely they are to trust it and buy from you. This is why many brands use long-form content as a way of building their reputation and brand equity.
· Brand loyalty: People who are loyal customers will spend more time with a company and become advocates of that company’s products or SEO services. They’re likely to recommend that product or service to others, increasing demand for the product itself (and therefore revenue).
Boosting engagement levels
Long-form content is more likely to be shared, which means you can use it to build relationships with your audience and build trust. This can help you get new followers, grow your email list and increase engagement levels.
Long-form content also helps you build authority in the eyes of your audience because they feel like they know you as a person—and not just as a business owner or company spokesperson.
In a nutshell, long-form content is a great way to build trust with your audience, and this can help you generate more leads as well as boost engagement levels.
Conclusion
Long-form content works well for SEO because it can generate organic traffic, which in turn helps you rank on search engines and build links.
The added benefit is that it’s easier for Google to understand and crawl than short-form content because it has more words (and, therefore, more information), which means they can pull out relevant keywords when indexing your site.
And as we saw earlier, long-form posts are a great way to share valuable information like product reviews or case studies with readers who might not be familiar with what you offer yet but still want more info on how they could get involved in supporting your company’s mission.
