The Most Effective Marketing Tactics for Expanding Your E-commerce Business

Now that you’ve created your eCommerce website, it’s time to market it. What comes next?

When you start building your eCommerce business, the real fun begins. For most newcomers, this period is hard and intimidating, but it is also the most rewarding.

It’s unpleasant because if you don’t have the necessary instruments, it can be excruciatingly sluggish. You can increase sales and conversions by using the right tools to expand your business.

While these tools will increase your overall costs, their ROI is so tremendous that the expense is immediately justified.

The following are our top suggestions for the most cost-effective marketing solutions for growing your eCommerce business.

1. SEMRush

Search engines are the best way to generate free visitors to your website. You’ll need to maintain an understanding eCommerce SEO to make use of them.

The greatest SEO tool on the market is SEMRush. It enables you to discover the keywords your competitors are ranking for and how you may outrank them.

It gives you a plethora of optimization ideas that you can adopt with little effort in just a few clicks.

See our tutorial on how to conduct proper keyword research for instructions and details.

Cost: Prices start at $99.95 per month.

2. Constant Contact

Email is the best way to communicate with website visitors, and it is still the preferred mode of communication for consumers.

From the beginning, you must start establishing an email list for your eCommerce store. In other words, every day you don’t gather emails, you’re losing money.

Constant Contact is the simplest method to get started with email marketing. It’s the best email marketing software on the market for sending tailored messages to subscribers and increasing revenue.

See our tutorial on how to launch an email newsletter for more information and step-by-step instructions.

Cost: The Cost starts at $20 each month.

Alternatives: Depending on the use-cases, we also propose SendinBlue, HubSpot, and Drip.

3. OptinMonster

As your eCommerce site grows in popularity, you’ll see that the majority of visitors leave without making a purchase. Wouldn’t it be fantastic if you could keep in touch with them and persuade them to buy?

OptinMonster is a company that specializes in this.

It is the best lead generation software in the globe because it assists you in converting website visitors who have left without taking action into leads and customers. OptinMonster is compatible with all types of websites and eCommerce systems.

See our post on how to turn visitors into customers for instructions and examples.

Cost: We recommend starting with their Plus plan at the very least. With annual billing, it costs $19 per month.

4. Nextiva

Normally, adding your landline or cell phone number to your eCommerce website is all that is required. However, it does not appear to be very professional and may harm your business.

The greatest business phone service on the market is Nextiva. It allows you to utilize the same phone number on different platforms, including phones, cell phones, and laptops.

 VoIP (voice over internet protocol), often known as corporate VoIP. It is much less expensive than traditional landline phones and allows you to efficiently handle calls for your business.

Cost: Starting at $20 per month per user.

Alternatives: Other popular virtual phone number apps include RingCentral and Ooma.

5. PushEngage Push Notifications

Using push notifications is one of the simplest ways to boost your store’s earnings. They enable you to communicate with visitors after they have left your website.

One of the highest engagement rates of any communication channel is push notifications.

PushEngage is a popular web push notification software that makes adding push notifications to your online store simple.

It can be used to send mass push notifications, cart abandonment notifications, automatic drip messaging, and sale announcements, among other things.

Cost: At first, it’s free, then it grows in accordance with the number of subscribers.

6. Pay-Per-Click Advertising

Starting an eCommerce website will not immediately generate revenue for your company. It will take some time for your website to receive search traffic. You’ll still have to pay for hosting and other services in the meanwhile.

This is where pay-per-click advertising can help.

Pay-per-click (PPC) marketing allows you to display advertising in search results for certain keywords. Within minutes, you can utilize SEMRush to uncover the PPC keywords your clients are targeting and build an efficient approach.

Google Ads is the greatest place to start your first PPC campaign. It’s quite simple to use, and even complete beginners may get started right away.

PPC campaigns don’t have to be expensive. You can start with a low budget, run a highly targeted campaign, and then gradually increase the budget to generate more leads and sales.

PPC marketing isn’t only for eCommerce businesses; you can use it in conjunction with your SEO efforts to drive targeted traffic to your store.

Cost: You can start with as little as $100 and work your way up as needed.


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