With so many businesses using Artificial Intelligence in eCommerce, it’s not surprising that you are starting to feel the pressure of keeping up with the competition in this regard. You know that your customers expect you to be at the forefront of technology and innovation, but how can you stay there? This article explains the most innovative ways to use Artificial Intelligence in eCommerce and gives you an idea of where this technology could take your business in 2022 and beyond.
For many years now, eCommerce companies have been trying to figure out how to make the shopping experience more enjoyable and convenient. In recent years, AI has emerged as an essential tool in these efforts. Here are some of the best ways you can use AI in eCommerce to stay competitive, increase sales and reduce costs.
How To Use Artificial Intelligence In eCommerce To Stay Ahead of the Curve
Create customer-centric search
One way to use AI in ecommerce is by creating customer-centric search. This means that rather than a search engine only looking at keywords, it pays attention to what people are typing and looking for. For example, if you type in jean jacket into a search engine, it should automatically offer up options for jean jackets on different sites.
Retarget potential customers
Retargeting is an excellent way to market to people who have shown interest in your company or product. When you retarget, you are targeting customers who have visited a website but left without making a purchase. This is often done through ads that follow these potential customers around the internet, such as on other websites they visit or social media platforms where they spend time.
Identify exceptional target prospects
Identifying exceptional target prospects is key when using artificial intelligence in eCommerce to stay ahead of the curve. With so many opportunities to reach out to customers, it’s vital that you’re able to use data analytics to find those who are most likely to convert and yield a return on your investment.
Create a more efficient sales process
One way to use artificial intelligence in eCommerce is to create a more efficient sales process for your customers. You can do this by using chatbots, which are automated programs that can answer customer questions and respond automatically with sales pitches or information about product availability and pricing. Chatbots can also be used for lead generation, as well as delivering personalized content based on customers’ preferences and interests.
Create a new level of personalisation across multiple devices
This new level of personalisation can be achieved by leveraging artificial intelligence across devices such as mobile, web and desktop to provide a seamless shopping experience. For example, if someone is browsing on their mobile device and adds an item to their cart but decides not to purchase it, that same item might pop up on the desktop website as a suggested product for them to purchase next time they log in from that device. This allows for a more seamless browsing experience across multiple devices and better conversion rates for your business.
Provide a personal touch with chatbots
Chatbots are a perfect way to provide a personal touch with your customers while using artificial intelligence to do most of the work. They’re also a cost-effective way to connect with your customers and can free up valuable time that you might be spending on other tasks.
Empower store workers
One of the most exciting ways to use artificial intelligence in ecommerce is by empowering store workers with AI-based systems that help them keep pace with customer demand and provide up-to-the-minute information about products and services. This will allow you to stay ahead of the curve and avoid being caught off guard when changes happen in your industry, like a competitor’s store opening up next door or a new product being introduced into your market.
Implement virtual assistants
Virtual assistants are a great way to implement artificial intelligence into your business, and in many ways they can be even more useful than full-fledged AI. They’re also much cheaper and more manageable to operate, which is great for businesses with smaller budgets or less technical knowledge.
Read detailed Blog: Benefits of AI in Ecommerce Solutions
Integrate with everyday household items
Some things you can do to integrate artificial intelligence into your business include:
-Integrating with everyday household items. For example, a company that sells vacuum cleaners could integrate their app with smart appliances, like refrigerators and ovens.
-Automating customer service responses to reduce wait times for customers who want to speak with someone live through email or phone and free up customer service agents for more complex questions that need human help.
Improve recommendations for customers
Improve recommendations for customers by providing them with information about their purchase, such as:
- Related products
- Similar items
- Brands or designers that offer similar products
Final Take Away
AI will be an important tool in your marketing arsenal, but it’s only a piece of the puzzle. With AI, you’ll be able to cut down on some marketing costs and improve customer experience while retaining more customer data than ever before. There is so much potential for this new technology that you need to take advantage of as soon as possible. Make sure that your business can stay ahead by contacting the best ecommerce website development company UK and ask about what artificial intelligence can do for your business.