Seasonal occasions like Mother’s Day, Black Friday, and Christmas drive a lot of traffic to eCommerce websites.
You should work harder on your marketing at these times to take advantage of the traffic and make every effort to increase sales.
Few marketers remember to include seasonal marketing techniques as they construct their marketing plans on a quarterly or annual basis.
There are numerous strategies to make your marketing initiatives relevant because each season has something special to offer.
Therefore, I’ve outlined seasonal marketing methods you can use for the forthcoming season to assist you make the most of seasonal website visitors. We’ll also go over the most significant seasonal occasions that call for the use of unique marketing strategies.
The ideal seasonal marketing campaign
Update your website with seasonal colour schemes.
One of the simplest ways to convey your intention to bystanders is through colour. As a result, using seasonal colour schemes is a quick way to make adverts and posts that visitors can relate to right away.
Consider the autumnal period as an illustration. The typical seasonal imagery for most people includes warm, earthy colours, hot beverages, and pleasant surroundings. Their brain detects and allude to the changing of the seasons when they are exposed to certain colours.
This advice can be incorporated into your marketing approach, for example, by altering the look of your home page according to the seasons and using some of the appropriate colours.
Your newsletter, pop-ups, and adverts might all feature those colours. A different approach would be to include graphics and icons appropriate for the time of year, such as snowflakes for winter, pumpkins for autumn, and reindeer for Christmas.
Even if they differ from your brand’s typical colour scheme, selecting colour schemes that go with the season can enhance your commercials and increase conversions.
Create categories for seasonal products.
As we’ve previously indicated, a spike in clients looking to purchase gifts appropriate for the occasion occurs around the holiday seasons.
By assisting customers in finding what they are looking for with ease, you may make their experience on your website more pleasant.
Put all of your seasonally appropriate products on one page and use pop-ups and notifications to advertise them to your visitors during certain times of the year.
A limited range of products that are appropriate for the season makes it simpler for customers to select the ideal gift, whereas offering too many options might make customers feel more uncertain and may even cause them to leave the store empty-handed.
Activities and offers every day
It’s a fantastic idea to encourage users to interact with your site consistently during lengthier holiday seasons. Creating daily or weekly deals is one way to achieve this, inspiring people to return to your website each day in anticipation of the new offers.
Every day of the vacation, you can provide a different promotion to draw in new customers and increase engagement. Increased engagement also results in increased rates of client retention.
To set it and forget it, you may even use sophisticated scheduling software to plan out all of your seasonal popups in advance.
Include a countdown
There is a sense of expectation during the holiday season. Before a new season, your website should have the same attitude.
Find a technique to advertise your upcoming seasonal sales in advance. After all, if customers weren’t aware of your offerings, they wouldn’t be returning to take advantage of them.
In order to promote your seasonal sale, you may use a countdown timer popup. Due to the FOMO it causes, the countdown metre naturally draws attention. It is an effective strategy for generating customers’ enthusiasm and anticipation.
Engage clients with a contest or giveaway
Games and tournaments are popular, especially if there is a chance for a prize.
Year-round, we can transform several seasonal events into contests and games.
A good technique to increase interest is to design an Easter egg hunt or other seasonal game. Additionally, you may drive sales and boost conversions if you provide participants incentives like discount codes, gift cards, and freebies.
At the checkout, add gift packaging.
Shopping for gifts is often necessary for holiday occasions, which can be stressful for customers.
Gift-giving is a tradition throughout the holidays. It takes time to acquire wrapping paper, try to wrap the present attractively, and choose the perfect gift for loved ones.
Because of this, a few eCommerce websites have taken the initiative to address this issue. You can demonstrate that you put a little additional effort into your service by offering gift wrapping to customers on your website. a significant benefit for those wishing to save some time.
The gift-wrapping selection might be added to your checkout menu. Offering wrapping with a seasonal theme just elevates this to an even higher level of fantastic.
Customers remember minor details like these and return for them.
Testimonials depending on the season
Sales are influenced by social proof, as is widely recognised.
More than ever, customers turn to one another for product recommendations and confirmation of quality, especially when making a first-time purchase. Because of this, including reviews on your website can work wonders.
Consumers can learn from testimonials that a product is not only popular but has also been purchased in the past. New visitors are more likely to convert as a result of the credibility and sense of trustworthiness this instils.
Better would be to provide testimonials for popular goods that are particular to the season. For instance, valentine’s day chocolates and flowers, Halloween costumes, and new year’s day sparkling clothes.
Seasonal product testimonials are common because consumers who have purchased them often talk about how the product has enhanced their holiday season.
Before the upcoming season, go through your archives and make sure that the customer reviews that are pertinent to that season are displayed on your product sites.