How to Make Use of TikTok Social Media Influencer Marketing Strategies to reach new customers and drive sales
It’s time to harness the potential of TikTok influencer marketing.
On TikTok, it is possible to potential for reach that is unlike any other platform. You can have the chance to develop viral campaigns, reach an entirely new audience, and join communities that are niche.
In this blog post, we’ll be diving deep into who, how, when, and what to use TikTok marketer influencers.
The Reasons why TikTok Influencer Marketing should Be a Part of Your strategy
The year 2022 is the time when TikTok creators will shape the landscape of social media.
Influencer endorsements are helping businesses get on the right track and brands are selling their products
through video content and marketing campaigns featuring influencers are helping to kick off trends that will are taking off on social media.
With 1 billion monthly users and an average user spending, 52 minutes per day using TikTok companies have the chance to make money from a huge audience, particularly by partnering with creators.
The impact that comes from TikTok influencer relationships cannot be overlooked.
Consider Hinge’s influencer marketing strategy for instance. They’ve formed partnerships with various TikTok creators with the hashtag #hingepartners. It is now averaging 16.1M views.
In their latest influencer marketing campaign Hinge collaborated buymalaysianfollowers with a range of TikTok creators. The results were phenomenal We’re talking viral video and viral videos.
The most popular creator Kristen Titus’ TikTok video for this campaign received 2.6M views and more than 220K liked posts, as well as thousands of comments that were engaged from her followers.
How to Create an effective marketing campaign using TikTok
A successful TikTok influencer campaign requires meticulous research planning, a lot of preparation, and creativity.
Here’s how to create an effective TikTok market campaign for influencers using three steps:
Step 1: Create clear goals for your campaign.
Before you begin drafting agreements to TikTok influencers, it’s crucial to think about what do I want to achieve with this campaign?
If your goals for influencer marketing are to build the brand’s recognition, reach, or sales, making them a priority will lead you to the best TikTok influencers.
At this point it’s a good idea to outline the campaign’s details. You can ask yourself:
- Is your budget realistic?
- Do you know how long you plan to conduct this campaign?
- How many influencers do wish to collaborate with?
- Are you able to make the necessary investments to carry this out?
Step 2: Find relevant TikTok Influencers
After you’ve established your campaign’s objectives and goals now is the time to identify influential people.
On TikTok there is no need to search for creators with hundreds of thousands of followers in order to accomplish your objectives.
In actual fact the quality and longevity of a video are much more important than the number of followers a video’s creator has.
The more specific the influencer is, the more relevant. There’s plenty of creators using the platform.
The problem is that there are many creators on TikTok How do you select the best TikTok influencers to collaborate with?
Here are five ways To Find TikTok Influencers:
- Search for TikTok influencers already discussing your brand.
- Get recommendations from your local community.
- Check out existing partnerships within your field.
- Enjoy scrolling through TikTok.
- Consider who your ideal people are already talking to.
Step 3: Reach out to TikTok Influencers
After you’ve made a list of potential influencer partners it’s time to make your first move.
Your first email to a creator can determine the success or failure of a possible partnership, therefore it’s worth making an extra effort.
If in doubt, follow our guide below:
Search for the correct contact information: Make sure to search the web and look up their social media.
TIP Tip: A DM slide is acceptable however, an email might be the best. If you’ve tried searching on the internet for results, you could certainly use their DMs and an email inbox of a creator will probably be more filled.
Introduction: Make sure you are precise about who you are and your job. Discuss why you believe you’re a good candidate with the project.
Write down your campaign’s concept Tell them the ideas you have to collaborate on.
Ask for their media kits It gives you an insight into their demographics for audience, key figures, as well as past collaborations.
Set out your budget and inquire about their rates: Be clear about this right from the beginning.
- Create TikTok Influencers with Creative Control
- Be adventurous and take risks
- Establish long-term relationships
- Set Clear Expectations
Tip #1: Provide TikTok an influencer creative control
If you want to run the success of a TikTok campaign, you’ll need to trust the creative’s hands, and let them do their thing.
This is why selecting the right influencers is essential and you must believe they’ll get the job done.
That does not mean that you have to allow creators to have complete freedom in relation to your campaign.
This is where the statement of work can be helpful…
Tip #2: Make an Objective Statement
To ensure that campaigns are running smoothly It’s a good idea to write a plan of the work that you will give to all partners that you collaborate with, regardless of how big or small the relationship.
The statement of the work often called”the “scope of work” is crucial and should contain:
- Campaign goals
- The theme of the campaign and other details
- Rates, terms and timeframes
- Detailed content deliverables
- The deadlines for approval and submission are set.
A statement of employment typically is an element of a larger contract which can be a legal contract that sets out the expectations of both of the parties.
Marketing contracts for influencers include more information than the statement of work, such as disclosure guidelines including exclusions, approval procedures and the ownership of content.
We interviewed Later’s Marketing and Communications Director Adrienne Sharpe if brands should include the statement of work and the terms of the contract. This is what she had say:
“Yes this is a great idea. While certain aspects of the two documents might be similar however the purpose is distinct.” she says.
“The SOW will always be delivered prior to the contract, and can serve as a document for working purposes to exchange ideas regarding deliverables and ideas prior to the contract phase.”
Tips #3: Be Experiment and take risks
TikTok is all about taking risk and taking chances So why not try the same thing with the influencer campaign you are running?
Your influencer relationships on TikTok may (and should) be different from the ones the other platforms on social media.
If you’ve not yet entered any challenge before, it’s the time to do it! Are you thinking of an audio that goes viral? You should test it and take a recording.
Be creative and get outside of your comfortable zone.
Tip #4: Create long-term relationships
If you go the extra mile and create an effective partnership to an influential person, you’re creating a lasting relationship with their fans and you’re both winning.
Even when the influencer is a reliable source, it could take some time for the public to be convinced and to click the link or buy.
In reality, research suggests “a person must see or listen to an advertisement at least seven times to be memorable.”
This is why we advise working with an influencer for an extended period of time.
The most successful influencer partnerships feel natural and are an element of their content, that their followers naturally associate the creator with your company.
As an example, if your mind is flooded with images of TikTok celebrity Addison Rae, you may instantly be thinking of American Eagle. It’s because they share an ongoing relationship.
