Many brand owners decide to design their own exhibition stand for the trade show. If you want to take the route of in-house design, there are some elements that need to be considered. This is to create a sufficient space that will attract visitors and accomplish your business goals.
The first step is ensuring that your exhibition stand is within budget starts with coming up with a clear budget and sticking to it. Exhibiting is an excellent way to generate leads, engage with customers and build brand awareness. However, if you are doing it on a budget, you will need to be really smart about how you spend your money.
Designing Exhibition Stand
Creating an exhibition stand on a limited budget requires creativity and ingenuity, but it can be done. As long as you are realistic about what you want to achieve. To help you create the best possible exhibition stands uk within your means, there is a compiled list of top tips for designing exhibition stands on a strict budget.
A Clear Idea Of Goals
Before you start, think about what you want to achieve from the exhibition. But don’t forget to be realistic about how much you can expect to get out of it for the money. Set a budget and stick to it. Your budget should include all the most important elements, like lighting and any technology that you need like TVs or computers.
This way at least if something does go wrong you know your absolute fundamental needs will be met. At the same time, plan for any extra expenses that may come up unexpectedly. So you can deal with them calmly, rather than panicking and trying to find some last-minute solution. This could end up costing a lot more than if there was a contingency in place!
Keeping The Simplicity
If possible try not to overdesign your stand. Because what looks good on paper might not look quite so good in person! Remember that less is often more when designing an exhibition space so keep things simple where possible without compromising quality or functionality. Although it is worth noting here too that having too many distractions can distract visitors from your brand.
Include Important Elements
Decide on the most important elements, such as lighting and any technology you need like TVs or computers, and focus your spending on those. While it is tempting to make aesthetics your top priority, you should really decide on the most important elements first.
For example, if you run a company that sells smart lights, focus you are spending on things like lighting and any technology you need like TVs and computers to display your product. While it might be expensive in the short term, it will pay off in the long run.
If you are worried about spending too much money on technology for your exhibition stand, remember that there are stand designers uk who can aside from laptops and tablets. For example, digital screens are a cheap way of showing videos or slideshows to attract potential customers.
Efforts For Attracting Visitors
Remember that a lot of people will go to exhibitions to see something different, so you can get away with a small pop-up stand, particularly if it is very eye-catching. Exhibitions are a great place to inform people about your business. But at the same time, you need to make your stand interesting enough for them to want to stop and look.
It is important not only to get your company’s name out there but also to engage with the public and make it worth their while. By “eye-catching,” we mean it either looks completely unlike any other exhibition stand or has some sort of scheme such as an interactive screen, which is sure to draw crowds.
Make use of standard color combinations that cost less than custom colors. Save money by using modular solutions rather than commissioning custom furniture. When it comes to your stand, you can save money by following this strategy. You should also opt for modular solutions instead of commissioning bespoke furniture.
This is because modular solutions offer much more flexibility than bespoke designs. This often means they are more effective at achieving your objectives. This is because they allow you to use the same items in different layouts and configurations. Plus, if your objectives change over time, modular components will be much easier to adapt than a Cheap exhibition stands.
Another benefit of modular solutions is that they are made with quality materials, but only need to be manufactured in small quantities. So their production costs tend to be lower than those for bespoke furniture pieces. A final advantage of modular solutions is that the suppliers can typically apply bulk purchase discounts when ordering components from manufacturers.