When it comes to marketing, not every trend sticks around or ends up being as relevant as others.
We’ve rounded up the most important trends in internet marketing for 2022, so you can find new ways to reach your target audience and get ahead of the curve!
From social media trends to email marketing tips, we’ve got you covered on everything you need to know about what’s hot in internet marketing this year!
Businesses are struggling to maintain a competitive edge, and part of that struggle is adapting their marketing tactics to align with new trends in social media, search engine optimization, and mobile technology.
Don’t get left behind! The following are some of the hottest trends you’ll want to follow over the next few years as you seek out an internet marketing partner or small business internet marketing services.
Local digital marketing services have sprung up all over Canada.
This new type of online advertising targets hyper-local (meaning within a specific city) markets while embracing social media platforms such as Twitter and Facebook.
Small business internet marketing services are designed to get your products or services discovered by local buyers while staying on budget.
These partnerships between the two businesses will help extend your reach exponentially, with low costs and little risk involved.
Influencer marketing can help you solidify customer interest in what you’re selling before it even hits stores, and provide a much more hands-on approach than relying on social media alone.
Local internet marketing services will typically provide measurable results as they want to keep as many customers as possible within their vicinity.
Providing digital marketing services locally can help meet the needs and interests of local communities that may not have access to those resources otherwise.
With social media now such as powerful tool in small business marketing, this includes digital ads to push out these messages and cultivate a following on various social networks.
Keeping up with all the changes is difficult but necessary if you want your company and brand to stay relevant in internet marketing circles.
Small business internet marketing services have been on the rise. Much of this is due to advances in social media advertising and search engine optimization; we’ve seen a 13% increase year-over-year in keyword searches related to local internet marketing services.
New businesses are flocking to companies like ours because they’re looking for help with these specific types of marketing efforts.
A lot of times they don’t know how or where to start, so it’s beneficial when they find us and we can point them down the right path.
Video & mobile video
In the video clip above, Sebastian Lewis from Local Digital Marketing Services shares his thoughts on local digital marketing trends that will dominate internet marketing in 2022.
Check out the video to hear what he has to say and start thinking about how you can be ahead of the curve today.
Successful businesses are always looking towards the future, says Lewis.
I’ve been predicting developments in digital marketing over social media since 2010, so I’m excited to be able to share my thoughts with you on what we might see coming up over the next decade.
Voice search, voice search technology and voice search optimization
Voice search optimization is one of the hottest trends to come out in internet marketing. Much like SEO, you can improve your ranking and relevance on voice search engines by tweaking certain keywords.
For example, let’s say your business sells golf equipment.
You might want to focus on keywords like golf clubs, golf balls, or groups so that these words are more prevalent throughout your site.
The main goal here is to ensure users can find what they’re looking for through their voice alone.
Voice search technology refers to how people will be using technology to dictate queries and questions into a device, rather than typing them in.
These devices have already gained popularity among households with children who struggle with typing.
Voice search has already made its way into other forms of media such as smart speakers (e.g., Amazon Echo) and mobile phones (e.g., Apple iPhone).