Catchy web design is essential to the success of a business’s website. Your visitors can perceive trust, security, and authority just from the look and feel of your website. If it is complex to navigate, slow to load, or hard to read, you will lose valuable visitors and potential customers.
Today’s consumers do not waste time on poor-quality websites. With so much information and websites popping up every day on the internet, your visitors are just a few clicks away from other competitors if your website is not up to the mark.
A web design company in the USA has the considerable task of combining beautiful designs with authority & functionality, helping visitors quickly find the information they are after.
So what separates a poor website from a winning one? Website elements are the answer! They are the most fundamental aspects of website design. Here are they:
White space
A website design should be simple, clean, and easy to access. White space refers to the area between design elements, gives your website room to breathe, and makes elements easier to find for viewers.
It is being widely used as websites continue to evolve. The use of broad spaces and line spacing in the text helps every button and word stand out. White space is also be used to increase the feeling of an item’s importance, creating a focal point for the user’s attention.
Colour schemes
The color palette on your website is more likely to influence your visitor’s opinions of your website. While choosing it, pay attention to your industry & brand, and discern the colors that represent your business better.
Content hierarchy
There is no denying the importance of a page’s content. It is one of determining factors of how people reach your website via search engines. Of course, creating quality content is of the utmost importance, but where you place content on a landing page is important for turning your potential customers into conversions.
Also Read: 5 Signs You Might Need to Hire New Web Designer
When deciding on content hierarchy, you will want to put the most relevant information to the user’s search. You establish a connection with the customer, providing a solution to a problem through relevant content.
Simple navigation
Complex site navigation is frustrating to users, making finding information difficult. Simple navigation of a website should be easy to identify, use, and intuitive. It should not overwhelm users with a variety of routes to the same information.
Use simple navigation as the framework for your site build and content. The navigation should provide readers with the following things:
- Knowledge of where they are on the website
- Knowledge of what else is on the website
- Directions elsewhere
- A way to go back
Navigation also means how users scroll. For instance, websites with parallax scrolling usually include arrows that make the site more user-friendly. The easier the site is to navigate, the longer readers are likely to engage with it.
Mobile-friendly design
In this increasingly mobile world, a website that is not mobile-friendly is already falling behind. Mobile traffic has surpassed desktop traffic and shows no signs of slow down. Therefore, your website design should perform equally well on different devices, including smartphones.
User-friendly experience (UX)
While a great user experience is not always on your visitor’s radar, bad usability is immediately recognizable. A website should be well-crafted and easily usable.
UX design is less about visual design and more about how the website is used. It is about optimizing the interaction between your users and your website through animation, navigation, responsiveness, or easy-to-digest content.
Engaging calls-to-action
Getting a potential customer to take action on your website is the primary purpose of most websites, whether the action is to buy a product or provide contact information. To ensure this, engaging calls to action should be placed throughout the webpage.
A website’s landing page design should lead users to that action. Using techniques like spacing, contrasting colors, and the content will direct your users to take the right action. The calls-to-action should be highly engaging and say precisely what you want them to do.
Stunning visuals
These days, people love to see visual cues. They are more engaging and will help grab your users’ attention. Ensure you use high-quality images; the visuals you use should give your users a feel of your product.
They can also be used to grab attention to a particular area of the page and help readers focus on what you want them to, without them realizing it. A visually striking banner will draw attention, while customized images throughout the page can help users more easily find the information they are looking for.
SEO-boosting elements
SEO should be considered from the beginning of website design. Search engines cover many aspects of user experience as ranking factors. Elements like site navigation, website speed, mobile-friendliness, and easily scannable text contribute to how users interact with your website. If your site is not providing a satisfactory experience, this can lead to high bounce rates and low dwell times. These are signals to Google of bad user experience; eventually, it will result in lost rankings.
It is crucial to any website’s performance to consider how design elements will impact SEO, as the two greatly influence each other.
So, are you looking for a team of experienced web designers to improve the site’s design? First, make sure you work with an experienced company to avoid costly downtime.
