You Should Prioritize Your Facebook News Feed
You’re paying way too focus on your(BUY FACEBOOK FOLLOWERS UK) Facebook tabs but not paying enough attention to the News Feed content?
The default landing tab feature was eliminated on March 12, 2012. Facebook tabs don’t get the attention they used to (though these views are much more “intentional” than they used to be).
Tabs have their place. However, it is vital to ensure that Facebook Page managers understand the importance of their Facebook tabs about their overall reach and traffic.
In the final analysis, 99.8 percent of the visibility (depending on various aspects, including advertisements) is not created by beautifully designed tabs but by the content posted in News Feeds. It’s therefore essential to consider your budget in light of this…
In the past, I’ve written about the break-up in Timeline and News Feed traffic for my Facebook Page. Here’s a quick refresher:
Page Views are 1.5% of Total Organic Impressions
Custom Tabs comprise 26.4 percent of my total Page Views
Of my Page Views, 16.2% are referred
The content I manage directed 93.5 percent of the traffic to my page via referrals.
There’s an important fact hidden in this article that I’d like to continue talking about. The custom tab views are a tiny proportion of my interaction with Facebook users.
Below, you’ll notice that Facebook Page views are a tiny 1.5 percent of the Total Organic Views of my Facebook posts, and custom tabs account for 26.4 percent of my total Pageviews.
Let’s take it a step further. Custom tabs make up just .4 percent of my total organic impressions. Suppose I eliminate my contest applications (which I used to drive people to use advertisements and Facebook posts). In that case, The remaining 12 apps are just .2 percent of my total Organic Impressions.
The data is easily altered, so I believe it’s essential to be aware of the variables in play.
During this study, I posted at least three times a day. This significantly increased the reach of my Total Organic Reach, which will reduce the proportion of views that go on my customized Facebook tabs.
In addition, I did very little marketing to bring users to these sites. I need to do more. If I had done that, the numbers would have been quite different.
But the most important thing to note is if you don’t create viral contests or bring users to your tabs through ads, the volume of visitors to your pages will be deficient.
Focus on Content
Suppose your Facebook Page accounts for only 1.5 percent of the total number of interactions with your Fans. In that case, you should spend a majority or more of your energy and effort to make Your news Feed content as unique as possible.
It is possible to make and delete your tabs for weeks. But, it would help if you thought of fresh and creative ways to improve the content published in News Feeds daily.
Here are a few suggestions that will help you keep your Blog engaging and fresh:
1. Create a Content Plan
It is essential to plan to share valuable content that gets shares, comments, likes, and clicks. Create a map of your resources, identify your audience, and define your goals.
Learn more about this here: 11 Factors that Make a Facebook Content Plan that Works
2. Schedule Content
You have to provide consistently important content to establish a strong community. However, this is usually difficult to achieve in real-time. You manage a business, and you have a variety of responsibilities that keep you from your Facebook page.
It’s why it’s important to plan content that will complement the “real-time” efforts. I’ve noticed the value of scheduling older, evergreen content during times of the day when I’m generally not busy.
3. Make Value a Priority
You could create a Facebook content strategy and plan regular posts; however, it will fail. It isn’t enough to focus on selling and bringing attention to your company.
Consider it from the viewpoint of your viewers. The user of Facebook would like to see something in the News Feed that is worth taking a look at, commenting and sharing. This is essentially providing something of value to make their lives easier.
It could take such forms as tutorials, study guides, or even entertainment.
4. Be Visual and Diverse
You’ve likely seen that status updates receive the most reach. It’s a good thing that doesn’t mean only you are posting status updates.
Note: click here
Reach does not make the bill. However, some interactions do. This is why it is essential to concentrate on the essential factors. These metrics typically show that status updates do not affect business decisions and are not as effective as visually appealing content.
Update your status. However, you should also provide links, images, and videos. If you are visually appealing and varied, you can keep your followers’ attention.
5. Share Content of Others
It is always beneficial to provide an alternative viewpoint. Sharing content from other people shows that you’ve got your readers’ best interests at heart.
6. Monitor What Works and Doesn’t Work
You have to be aware of the reaction of your target audience in response to the content you’ve created.
Become a Facebook Insights Junky. Pay attention to metrics to make use of what works and adapt according to the results.
Make use of a tool to make this process easier! You can gain insights into the ranking of keywords, time of day, and even the day of the week metrics that can help you determine what works and what doesn’t.
Here’s an illustration…
Time Day Type
In this case, the content is shared mainly between 9 am to noon. However, they are most prevalent between 3 pm and six at night. They also tend to post more frequently on Wednesdays but get the most attention on Thursdays (the day when they post the least frequently).
In addition, the use of tags lets the brand know that posting images of bikes receive the highest response (the website is set up for a motorcycle company).
It’s fascinating that what we believe and what happens frequently contradict each other. The brand could be better off if it simply followed its statistics on what works and does not work.
7. Benchmark Your Data
Another Barometer tool is an excellent method to measure your engagement with other pages similar to yours.
Compare your data with an aggregate of pages that have benchmarked their information within the categories listed below (all figures are percentages):
People Talking About This
The Value of Facebook Tabs
Be aware that this doesn’t mean that you can altogether avoid tabs. Let me point you to a different statistic from the report…
In the study, 1 882 (71.6 percent) of brand new Page Likes were created through my page.
Facebook Page Like Sources
It means that new visitors must be able to distinguish when they look at my Timeline (cover photo and tabs, profile photo, name About, content pinned to the page, and any content beneath above the fold) to decide if my page is worthy of following.
Although studies have found that just 2 percent of your Facebook Fans return to visit your Timeline after they have liked your page, This data suggests that the time when they will most likely go to the page can be essential to establish a connection.
Thus, Facebook tabs are essential for your business, and you must put money into making them perfect. However, their function is usually at the forefront of your interaction with fans, while your content daily is the most likely to improve affinity and ultimately result in more business.
Unknown Future of Tabs
Additionally, with the latest upgrade on Timeline to allow profiles, the future of the visual design of tabs is uncertain. There are four icons with a resolution of 111×74 pixels beneath your cover image.
With the brand’s new profile Timeline layout, these tabs have been eliminated and appear in more subtle navigation.
Is this going to be carried on to the brand Pages? It’s unknown. However, it’s a factor in determining the amount of tabs investment.