With more people going digital, you might think that commercial printing is on its way out. Fortunately, this isn’t the case! There are many reasons why businesses still get their materials printed via commercial printing services—from their accuracy to their cost effectiveness and their ability to make an impact in the world! This top 5 list of things to consider when doing commercial printing will give you some tips to consider before starting your next project!
Printing is a very detail-oriented business. Regardless of whether you need signage, business cards, or large format banners printed. It’s essential that you can count on your printer to be accurate and consistent. This means paying attention to details such as proofreading, paper quality, binding standards, bleed size and margins—and just about everything else.
The truth is that digital printing may be less expensive per unit than traditional offset printing in some cases—but it often comes at a cost when it comes time for revisions (because they require sending files back and forth) or when there are print-quality issues. Any signs of rushed work (such as halftone dots on an image too big for them) can give your brand a cheap look.
2) Professional quality
Quality has always been important, but in today’s digital world, it’s more crucial than ever. If you aren’t providing high-quality printing products and services, customers will go elsewhere—and soon so will their business.
So what does it mean to provide a quality product? It means using top of the line technology and equipment like laser printers or offset printing presses, for starters. But it also means taking great care with your customer service. People don’t just want a product; they want an experience .
So when doing commercial printing be sure to deliver an experience that exceeds expectations and you’ll keep customers coming back time and again.
3) Fast turnaround
It is typical for digital print shops to provide fast turnaround times. With web-to-print solutions and instant online proofing. A client can approve their work in a matter of minutes and have it printed even faster.
Many digital printing services offer next day or even same day printing delivery depending on what time an order is placed. This allows small businesses with urgent orders an efficient way to get them done on time while saving money by not having to invest in larger printing equipment. If you are in a hurry, consider digital printing as your alternative.
Print shops are convenient. As long as you can get to a computer with internet access, you can print your own documents or photos at home. With some companies, you don’t even need special software; all you have to do is upload files.
If you have a special document that needs printing—like an invitation, business card or flyer—you can even send it directly from your desktop computer. There are no fees for making mistakes and no wait time for them to be fixed at a physical shop.
You can order online whenever it’s convenient for you. Some websites even allow you to order 24/7 or schedule printing on specific dates and times ahead of time so there will never be any surprises on busy days of your life!
5) Value for money
First and foremost, make sure you’re getting value for money. While commercial printing may not be as cheap as things like online flyers. You should still look at ways to reduce costs while maintaining quality – such as doing a print run in bulk if possible.
You might have to factor some things in that are sometimes overlooked: printed material doesn’t usually have quite the same shelf life as something like a website. So long-term costs (such as storage) may be higher than you expect; or when it comes time to recycle your materials. Even if they are of high quality, there’s no guarantee a re-user will want them.