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SEO Guide to External Links

Search engine optimization, or “SEO” for short, is one of the most important aspects of any website. If you want your website to rank high in search engine results pages (SERPs), then you need to optimize your site for SEO. According to Malaysia SEO, one of the most important aspects of SEO is external links. In this blog post, we will discuss the importance of external links and how you can optimize them for better SEO!

What is External Links?

External links are links from one website to another. When a website links to another site, it is called an external link. External links are important because they help improve a website’s search engine ranking. Search engines use the number of external links to a site as one factor in determining how high the site should appear in search results. In addition, external links can also help to increase traffic to a website by bringing in new visitors. For these reasons, it is important to carefully consider which sites to link to and how many links to include on a page. External linking should be done thoughtfully and sparingly, with an eye towards quality over quantity. Linking to irrelevant or low-quality websites can hurt a site’s reputation and ranking, so it is important to choose external links wisely.

Importance of External Links

There are several reasons why external links are important for SEO.

External linking improves credibility.

Any business owner knows that credibility is essential for success. Customers need to believe that a company is trustworthy and competent in order to do business with them. One way to build credibility is through external linking. This is when a website links to another site that supports its claims. For example, if a clothing company claims to use sustainable materials, they might link to an article about the environmental benefits of their fabrics. By providing evidence for their claims, businesses can show customers that they are credible and trustworthy. In today’s increasingly competitive market, external linking can be a powerful tool for building credibility and attracting new customers.

External linking improves SEO.

When building a website, one of the most important things to consider is how your site will be found by search engines. Search engines use a variety of factors to determine the ranking of a page, and one of those factors is the number and quality of external links. If you add links to high-quality websites, it signals to the search engine that your site is also high quality. Conversely, if you add links to low-quality websites, it could hurt your ranking. Therefore, it is important to carefully consider the external links you add to your site. By adding links to only the highest quality websites, you can help ensure that your site is well-ranked by search engines.

External linking is an easy way to create connections.

When you link to another website, you are essentially creating a connection between the two sites. This can help to improve relations with other businesses and websites, which can be beneficial for both parties involved. For example, if you have a website about gardening and you link to a website about gardening tools, this can show that you are happy to promote other businesses that are relevant to your niche. In return, the other business may be more likely to link back to your website, which can help to increase your traffic levels. As a result, taking the time to establish links with other websites can be a wise investment that can pay off in the long run.

External linking offers readers more value.

A website that only includes original content is severely limited in what it can offer readers. For one thing, it is likely to cover only a small range of topics, since it takes a considerable amount of time and effort to generate new content. Additionally, without external links, the website is unable to provide readers with access to information from other sources. This can be a major disadvantage, especially if your website is trying to establish itself as an authoritative source of information. By including external links, you are able to immediately expand the scope of your website and provide readers with more valuable and relevant information. This can help to keep them coming back for more!

How to Optimize External Links for SEO?

There are a few things you can do to optimize your external links for better SEO.

Make the links relevant.

The first and most important thing to consider is relevance. When adding external links to your website, be sure to only include links that are relevant to the topic at hand. For example, if your website is about gardening, there is no need to include a link to a website about cars. Including irrelevant links will only serve to confuse readers and hurt your website’s SEO.

Link to reputable sources.

It is also important to only link to reputable sources. If you link to a website that is not well-respected, it could reflect poorly on your own website. Therefore, be sure to only link to websites that are credible and trustworthy.

Use anchor text correctly.

When adding links to your website, be sure to use anchor text that is relevant and descriptive. For example, if you are linking to a website about gardening tools, the anchor text should ideally include keywords such as “gardening” and “tools.” Using relevant and descriptive anchor text will help to improve your website’s SEO.

Add helpful links.

In addition to making sure the links you add are relevant and trustworthy, it is also important to ensure that they are helpful. This means adding links that provide readers with additional information that they may be interested in. For example, if your website is about gardening, you could include links to websites about planting techniques or garden design. By including helpful links, you can improve the overall user experience of your website and help to increase your SEO.

Open external links in a different tab.

When adding external links to your website, be sure to open them in a new tab. This will help to keep readers on your website while still allowing them to access the information they need.  Additionally, it will help to reduce the chance of losing readers if they accidentally click on a link and are taken away from your website.


External linking is a vital part of any good SEO strategy. By carefully selecting the websites you link to, you can help to improve your website’s ranking and visibility. Additionally, by adding helpful and relevant links, you can provide value to readers and help to keep them coming back for more. So, be sure to keep these tips in mind the next time you are adding links to your website!

This article is posted on Business Hear.

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