Designing an eCommerce website is no easy task. You need to ensure that your site is attractive, easy to navigate, and provides all the necessary information about your products and services. But while working on the design of your online store, there are many things that can easily go wrong.
Inadequate Product Details
Inadequate product details can lead to high return rates. Product details should include all the information that a customer needs to make a purchase. This includes the product description, size guide and color options, shipping information, warranty details, etc.
Inadequate product descriptions are another common mistake eCommerce websites make when designing their sites. It is very important for an online store owner to have a good eye for writing compelling copy for their products; otherwise, it can hinder sales conversions in several ways.
The crucial thing according to the eCommerce web development service provider is that if the customer doesn’t know what they’re buying or how much it costs until after they’ve placed their order (which is often the case), then there’s no way for them to compare prices before purchasing from another site where everything is laid out upfront with no surprises involved.
Don’t forget to optimize your product page for SEO
Make sure that you have a title, description, and image for every product page on your eCommerce website. The title should be unique for each product so that it can be easily found by search engines in the future.
Similarly, descriptions should also be optimized so that they are easily understood by users as well as Google’s crawlers (the software used by Google to index websites). Images should also be optimized since images can help increase conversions since people tend to buy more when they see what they’re buying before actually buying it.
Not focusing On Social Media Presence
Social media is a great way to reach out to your customers and build a community. It can also be used as an effective tool for customer service, product promotions, and brand awareness.
If you’re not using social media in your eCommerce business then you are missing out on potential sales opportunities.
Social media is one of the most important tools for businesses today because it has become an essential part of our everyday lives. People use social media platforms like Facebook and Instagram as an outlet where they can interact with friends and family members while also keeping up with news from around the world without having any formal training in journalism or writing skills necessary (or even access).
Social media allows individuals who might not otherwise have been able to share their ideas with others due to either lack of confidence or fear that their ideas will be criticized by those who disagree with them publicly online.
However, this doesn’t mean there aren’t risks involved when posting content online whether personal information such as phone numbers/addresses, etc., images containing nudity/pornography, etc.
Don’t make your website too complicated
Keep it simple and easy to navigate, with a clear hierarchy of information. Use simple language and avoid jargon, unless you are targeting a specific audience who will understand it.
Keep the design simple, using one or two colors for text and backgrounds (and no more than three). This will help keep things looking clean and consistent across all pages of your site as well as make it easier for search engines like Google to index them by their color scheme alone.
You can add visual interest by using images or videos that explain concepts rather than just listing out facts or features of products/services offered by your company – this way users will be able to see what they’re getting before they even hit the “buy now” button.
Master the layout of your website
According to the company which provides the eCommerce web development service the layout of your e-commerce website is the first and most important thing that you need to get right. A good design will help you attract more customers and increase sales, while a bad one will do just the opposite.
The layout should be user-friendly, clear and easy to understand, consistent throughout the site, and easy to navigate. In addition to these basic principles, there are some other things that need attention before starting with the actual design process:
Don’t miss out on a mobile-friendly design
You must ensure that your e-commerce website is mobile-friendly, or else it will lose out on a lot of traffic.
Mobile devices are becoming the preferred method for people to browse the internet, so if you want your site to be seen by as many people as possible and not just those using desktop computers or laptops, then you need to make sure that it’s optimized for these devices.
There are plenty of ways that this can be achieved: some web designers use responsive design techniques (which automatically adjust according to screen size) while others offer separate apps for different platforms such as iOS or Android.
Whatever approach you take though, it’s important not only that your website functions well regardless of what kind of device someone is using but also looks good too – otherwise visitors may simply leave without engaging further with any part of your brand identity.
Inconvenient Search Option
When it comes to eCommerce websites, search is one of the most important features. It’s an essential part of any eCommerce website and should be designed in a way that makes it easy for users to find what they need. But there are some mistakes that can ruin your search functionality and make it an inconvenience for your customers.
For example: if you’re looking for a specific product but have no idea what type of product it is (e.g., “I want something purple”) then you won’t be able to find anything using a general search term like “purple”.
In this case, it would be better if there was an option where people could enter keywords into their query instead of just searching by category or brand name only; this way they can specify exactly what kind of product they’re looking for before they start browsing through all those results.
Lengthy & Confusing Checkout Process
An ideal checkout process should be simple and easy to follow and quick. The checkout process should avoid unnecessary steps, such as asking for your email address or phone number again if you’ve already entered it during the registration process.
The process should be secure, meaning that all information entered by the user is encrypted and cannot be accessed by third parties while it’s being transmitted over the Internet (for example, when entering your credit card details).
The eCommerce industry is growing fast and it’s crucial that you don’t miss out on the opportunity to get your business started. But with so many options available, it can be difficult to know where to begin.
We hope that by reading this article, you have gained some insight into what makes a good eCommerce website and how best to go about creating one for yourself or your business.