Every business needs a logo to get ahead. If your current logo isn’t up to par, don’t worry – there are logo maker tools that can help you design the perfect one in no time. With these 8 tips and tricks, you’ll be well on your way to designing a professional logo that will reflect the personality of your business.
1) Think about what colors will make your brand pop
2) Focus on what shapes would represent the feeling of your brand
3) Take into account what colors will work with other branding materials
4) Consider fonts that have the same shape as logos by other successful brands
5) Use contrasting colors for maximum impact
6) Keep it simple, but not too simplistic
7) Avoid generic images like hearts or airplanes
8) Keep it original!
Here are some ways to design a professional logo with logo maker tools.
Choose colors for your logo
Choosing a color palette is one of the first steps to designing a professional logo. Your logo will be seen in all sorts of contexts, so it’s important to consider how the colors will look on different pieces of paper, against various backgrounds, and in different lighting. Avoid using an overwhelming amount of colors, as this will make your logo difficult to digest visually. When choosing logos for the same industry, it helps to use complimentary colors (colors opposite on the color wheel). It’s also important to make sure your logo is readable when it has black text with a dark background.
Find shapes that represent the feeling of your brand
When you make a logo, make sure that the shapes in the logo represent the feeling of your brand. For example, if you’re a business that sells arts and crafts, you would want to use shapes in your logo that are representative of those types of products.
Consider colors that will go well with branding materials
What colors will work best with your logo? It’s a good idea to choose colors that go well with any other branding materials you might want to use in the future. One thing you’ll want to avoid is using a color scheme that doesn’t match anything else. For example, if you’re planning on using blue for the main color of your logo, it’s best to stay away from orange or yellow.
Pick fonts that are similar to successful logos.
If you want to use a font that’s similar to a successful logo, then make sure the fonts are similar in shape. You don’t want to use a heart as your logo if another successful business used an airplane as theirs.
Keep it simple, but not too simplistic
While it’s tempting to try and make your logo as complex as possible, that’s not always the best route. You don’t want to create a logo that will be too difficult or expensive to reproduce. There’s a difference between being simple and being simplistic. Simplistic logos are boring – they use generic shapes, colors, and images that make them lack personality. Keep your logo simple without losing its creative energy by using clean fonts and shapes with contrasting colors.
Avoid generic images like hearts or airplanes
One of the most important parts of designing a logo is to avoid generic images. For example, if you want your business to be innovative and creative, you wouldn’t want to use an image of a heart or an airplane. You’ll want to find something that reflects the feeling of your brand. If you’re a fun, family-friendly type of business, a heart or an airplane might work well for you. But if you’re not that sort of business then it won’t work for you. This rule also goes for colors. If you have red as one of your colors in your logo, don’t make the background color red too because then it’s like your company has no personality
Keep it original!
A common mistake that people make when designing a logo is that they show too much reuse of font or design elements. When there’s no originality, it’s difficult to stand out. This is why it’s important to use your creativity and think outside the box. Consider font and color combinations that haven’t been used before. Choose shapes that represent the feeling of your brand rather than common shapes like flowers, hearts, or airplanes. Try something that will make your company stand out from the rest!