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10 Powerful Ways to Increase Relevant Facebook Likes with Ads

10 Powerful Ways to Increase Relevant Facebook Likes with Ads

1.   Run Page Like Sponsored Stories

This is the easiest way to increase Page Likes. A Page Like Sponsored Story is simply promoting that “Friend A Likes Brand X.” Such ads target only friends of Fans and can appear within any placement (sidebar, desktop News Feed or mobile News Feed).

This is social proof! If my friend likes something, maybe I should, too? Such an ad includes a Like link and does not allow for comments.

2.   Use Basic and Relevant Targeting

When you set up any ad on Facebook, you need to make sure you use at least the most basic of targeting.

Here are a few of the ways you can isolate potential Fans and avoid wasting money on people who won’t care about your brand:

·         Geography (Country, state/province, city, zip code)
  • Age
  • Gender
  • Interested in (All, men or women)
  • Relationships (All, single, engaged, in a relationship, married or not specified)
  • Languages
  • Education (Anyone, college grad, in college, in high school)
  • Workplaces

If your brand only applies to people in the US, there’s no reason to waste money outside of the country. Same goes for language, age, gender and the other targeting basics.

3.   Use Precise Interest or Broad Category Targeting

You can also pin down your basic targeting a bit more by entering in some relevant keywords, phrases and brands within Precise Interests.

Think about your ideal customer and the things that interest them!

If you don’t want to enter every relevant phrase, you may instead choose to enter a couple of Broad Categories…

Choose either Precise Interests or Broad Categories — not both! I prefer Precise Interests.

4.   Run Marketplace Ads

This ad unit is what appears within the sidebar. Unlike a Sponsored Story, you can customize the title, copy and imagery.

You can target more popular (and relevant) Facebook Pages that users are likely to be searching. Once again, think about the types of Pages your ideal customer likes.

It looks like I’m being targeted in such an ad!

Target members on your list who are not currently Fans with a marketplace or search ad to remind them to Like your Page. Since they’ve already proven to like your content, conversion rate will be high if you have a quality list!

8.   Target Lookalike Audiences


If your email list is high quality but small, you can expand it through Lookalike Audiences. This can help you target potential Fans who are similar to people on your email list.

Within Power Editor, click your list and then “Create Similar Audience.” From there, Facebook will find users who are either within the top 1% or 5% of similarity compared to your list.

9.   Target via Partner Categories

Within the US, marketers have the powerful ability to target users based on purchase behaviors (online and offline) away from Facebook through the use of Partner Categories.

Targeting by interests is dependent on users providing accurate and updated information within their profiles. But Partner Categories allow you to target by actual purchase history and behaviors.

This is a powerful way to target your ideal customer!

10.   Give to Get

If you run a marketplace ad, consider giving something away in exchange for a Page like. Of course, make sure that whatever it is you give away is highly relevant to your product or service. Use this as the hook within your ad copy.

Examples could include an eBook, access to a program or a discount to your product or service. Ultimately, you want people interested in what you provide to like your Page. Avoid giving away iPads!

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